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Takeaways from Digital Advertising Expert Call

  • Oppenheimer & Co. Inc.
  • July 2, 2020

Oppenheimer hosted a call with digital advertising experts from Prohaska Consulting to discuss the Facebook (FB) boycott and post COVID-19 trends/themes. On Facebook boycott, most advertisers cannot afford to pause Facebook or Instagram campaigns for more than a month, given how effective Facebook is compared to other platforms. This notion is especially prevalent for small and medium businesses that are unable to pullback on marketing.

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