The Power of Oppenheimer Thinking

The Power of Oppenheimer Thinking is at the forefront of a new marketing effort from the global investment firm that, for more than a century, has boldly applied its entrepreneurial, growth mindset to Wealth Management, Capital Markets, and Investment Banking.

Oppenheimer's strategic brand initiative is a first-ever effort and will showcase the firm's unique approach that actively listens more closely, pushes a little harder, and thinks originally to find opportunities that others might miss.

The new effort uses the "O" of the Oppenheimer logo to replace the "o" within featured words that highlight Oppenheimer's approach to wealth management and investing. Words like "proven" and "resourceful" use the logo to show Oppenheimer's commitment at the heart of each idea.

The campaign will appear in premier media like The Wall Street Journal, Barron’s, Bloomberg radio, as well as digital media directed at high-net-worth individuals and advisors.

The new initiative highlights the brand’s powerful thinking that stems from its high-performing, entrepreneurial culture and deep insights. Oppenheimer focuses on using its experience, support, and resources to empower the bold and innovative thinking of its skilled professionals to help them meet the diverse needs of clients.

Oppenheimer provides direct access to fresh and expertly-informed thinking on what drives today's capital markets and will drive tomorrow's growth. The investment professionals at Oppenheimer bring sophisticated ideas and opportunities that preserve capital, invest in innovation, and explore new opportunities that clients might not see elsewhere.

This new initiative will showcase The Power of Oppenheimer Thinking for its entrepreneurial, growth mindset, and its focus on creating positive outcomes for families, high-net-worth individuals, corporate executives, guardians and trustees, foundations, pension plans, corporations, institutions, and other highly specialized clients. And leave the world a better place.